JACOB Soboroff has made quite a name for himself as an anchor and a journalist.

The 39-year-old has even become a beloved face on NBC's Today Show as a fill-in host.

But Jacob also has a fulfilling home life.

The Los Angeles native married his wife, Nicole Cari, back in 2012.

She is a fashion executive who works as VP of Marketing & Communications at Band of Outsiders.

The pair live in LA together with their two children, two-year-old daughter Lucia Ray, and son Noah, seven.

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Jacob is a proud husband and an active dad who loves sharing what he and his brood get up to on social media.

LIFE’S A BEACH

One of the family’s favorite activities is going to the beach.

Like a true Californian, Jacob is a passionate surfer, and he has said there is “nothing better” than teaching his son how to ride the waves.

Over the summer, the dad-of-two shared numerous photos of his family’s beach trips.

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One snap showed him with wet hair as he held Lucia on his shoulder, with Nicole peering up for the shot.

In the background, fans could see the beautiful sunset over the rocks and waves.

“Happy weekend,” Jacob wrote in the caption.

THE BLUE CREW

Noah is not only the Today star’s son but also seemingly his best friend.

One of their favorite activities is to go and watch the Los Angeles Dodgers play.

The broadcaster previously shared a photo of himself and Noah in their seats as he claimed the top deck at Dodger Stadium is “as close to Heaven as humans can get.”

Another cute snap showed them wearing matching Dodgers caps as they prepared to cheer on the boys in blue.

Although they weren’t able to watch their team during the pandemic shutdown, Jacob told fans “it’s like we never left” when he and Noah returned to the stadium in June 2021.

But baseball is not the only form of of entertainment the family enjoys watching.

This year, Jacob and Nicole took Noah to his first ever concert.

The Soboroffs went to see Harry Styles at the Kia Forum in Los Angeles.

Unfortunately, Noah did not make it through the late night and Jacob posted a photo of him asleep in his seat.

LOOKALIKE DAUGHTER

Jacob also loves spending quality time with his daughter Lucia.

In May, he shared a series of photos after they enjoyed playing with face stickers.

“First face bedazzlement for us both. Looking forward to next time,” he wrote in the caption.

Fans in the comments gushed over the “adorable” photos and pointed out how the little one “looks just like her dad”.

MAMA-MIA!

Jacob and Nicole definitely enjoy having fun as parents, and this halloween, the family-of-four dressed up as Super Mario characters.

While the dad wore a Bowser mask on his head, Nicole went with a full-on Princess Peach look including a blonde wig and a crown.

That left the leading role of Mario for Noah and his sidekick Luigi for Lucia.

Fans were in love with the bold matching costumes, with some even asking Jacob “adopt me” in the comments.

‘FROM THE BOTTOM OF MY HEART’

As a devoted husband, Jacob frequently pays tribute to his beloved wife on social media.

This year, the pair celebrated their tenth wedding anniversary with a trip to Europe.

Jacob shared a photo of them locking lips during an evening stroll by a river.

In the caption, he gushed: “I would like to thank Nicole from the bottom of my heart on the occasion of our tenth wedding anniversary for allowing me to take so many selfies on this trip.”

Numerous other photos showed the pair in various stunning locations across Europe.

In one steamy snap, Jacob went topless on a boat while his glamorous wife showed off her curves in a white swimsuit.

In another post from Tuscany, Italy, Jacob got suited and booted while his wife wore a long navy blue dress.

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Beautiful wife. Wonderful time,” he wrote in the caption.

Fans in the comments shared their love for the “handsome couple”.

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